"WON'T DIE WONDERING" is the mentality that started the creation of FIRST PILOT in 2020. Since then we believe that everything is a proces of Failing, growing and eventually succeeding. "you never know how far you can take it unless you try". This philosophy is at the heart of everything we do at FIRST PILOT.
FIRST PILOT is an Amsterdam based fashion brand, infcluenced by the 90's hip hop lifestyle & the early 2000s-era aesthetics, presented to the world in a multimedia art style. The first pieces were hand made and called URBAN COUTURE. This concept was essentaily a new perspective on haute couture: tailor-made streetwear. This initiative resulted in collaborations with 2 local dutch artists who wore the clothing in there music videos. from there it started.
All the graphics, Photos and videos we create are characterized by the merging of different art disciplines, styles and materials. The way we present our clothes is just as important to us as the clothes themselves. This way we create the FIRST PILOT vibe. We put creativity above anything else and we believe that you don't need to have expensive equipment or money to create something with meaning and beauty. This way of thinking is part of our message.
We encourage everyone to CREATE and DO
Sincerely, FIRST PILOT